Which stage involves handling objections?

Prospecting refers to the initial phase of the sales process where potential customers are identified and qualified. This stage does not involve addressing objections, as the focus is on finding leads rather than engaging with them about their concerns or hesitations.

During the presentation stage, salespeople demonstrate their product or service and highlight its benefits. While this stage may elicit questions or concerns from prospects, it does not specifically address objections, which is a distinct and dedicated phase that comes afterward.

The closing stage is where the salesperson attempts to finalize the sale and secure a commitment from the prospect. While objections may still arise at this point, the primary focus is on sealing the deal rather than addressing objections in depth, which is specifically handled in its own stage.