Which approach tries to be ‘everything to everyone'?

Niche marketing targets a specific segment of the market by catering to the unique preferences and needs of a particular group. This approach contrasts sharply with mass marketing, as it disregards the broader audience in favor of focusing on specialized products or services tailored for a smaller, well-defined group.

Micro-marketing involves tailoring products and marketing efforts to suit the individual preferences of consumers, often at a local or community level. This strategy emphasizes personalized experiences and is fundamentally different from mass marketing, which ignores individual differences to reach a larger audience.

Segmentation is the process of dividing a broader market into smaller groups based on shared characteristics or needs. While it allows for targeted marketing strategies, it does not strive to be ‘everything to everyone’ as mass marketing does, but rather focuses on specific segments to meet their distinct requirements.