A company uses graffiti art in a city to advertise its new products. Which marketing strategy is the company using?

Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience. This strategy typically involves blogs, videos, and social media posts aimed at providing informative or entertaining content rather than using visual art in public spaces for promotional purposes. Therefore, using graffiti art does not align with the principles of content marketing.

Influencer marketing involves collaborating with individuals who have a significant following on social media to promote products or services. This strategy relies on endorsements from influencers rather than public art installations. Using graffiti does not involve influencers and therefore does not fit this marketing category.

Digital marketing encompasses online strategies such as social media, SEO, and email marketing. While graffiti art may be shared digitally, the act of creating graffiti in public is not primarily a digital strategy, and thus, it does not represent digital marketing.