Which fair information practice principle did the company use?

The Notice principle involves informing individuals about data collection practices, including what information is collected and how it is used. While this is an essential aspect of fair information practices, it does not grant individuals the ability to make choices regarding their data, which is the focal point of the correct answer.

Access refers to the right of individuals to review and obtain copies of their personal information held by a company. While access is crucial for transparency and accountability, it does not specifically address the individual's capacity to decide how their information is used, which is the essence of the Choice principle.

The Security principle emphasizes protecting personal data from unauthorized access and breaches. While security measures are critical for safeguarding data, they do not pertain to the individual's right to make choices about their data, and therefore, do not reflect the principle used by the company in this context.