What did they target to increase profitability?

Targeting new uses for an existing product may lead to increased sales, but it primarily focuses on maximizing the potential of current markets rather than attracting new customers. This strategy may result in limited growth compared to entering entirely new segments where fresh customer bases await.

Focusing on non-buying customers within existing segments attempts to convert a stagnant customer base; however, it does not effectively broaden market reach. This choice may yield some profitability but lacks the expansive potential that comes from targeting new segments and customers, which is critical for substantial growth.

While this option involves entering a new market, it does not explicitly mention targeting new customers. Simply introducing new products in a new market without a focus on attracting new customer segments may not guarantee increased profitability, as it overlooks the need for a tailored approach to customer acquisition.