Fact based management is one of the key processes for TQM (Total Quality Management). Based on this concept, internal and external measures determine product quality. Which of these is an external measure in relation to product quality?

Export demand relates to the market's desire for a product in international markets, but it does not directly assess the quality of that product. While it may indirectly reflect quality based on market performance, it is not a measure of product quality itself but rather an economic indicator influenced by various factors, including price and competition.

The appearance of a product is an internal measure, focusing on its design, color, and overall aesthetic appeal. While it contributes to customer perception, it does not represent an external assessment since it is determined by the manufacturer’s choices and standards rather than consumer feedback or external evaluations.

Dimensions of product packaging are another internal measure that pertains to how a product is presented and protected. This characteristic is determined during the design phase and does not provide insight into how external stakeholders perceive the quality of the product itself, which is more subjective and reliant on customer interaction.