Different procedures are used in evaluating alternatives of location. The factor rating method is used to evaluate different locations based on some specific factors. Which of the following is the first step in using the factor rating method?

While assigning weights to factors is an essential part of the factor rating method, it occurs after the dominant factors have been identified. Weights are determined based on the relative importance of each factor, but this step cannot be completed without first establishing which factors are most relevant to the decision at hand.

Selecting a scale to evaluate the factors is another important step in the process, but it follows the identification of dominant factors. The scale allows for a standardized way to assess how well each alternative meets the chosen factors, but it relies on prior knowledge of which factors need evaluation.

Evaluating alternatives relative to each factor is the final step in the factor rating method. Once the dominant factors have been identified and the appropriate scales and weights assigned, this step involves analyzing how each location performs against the established criteria, ultimately aiding in the selection of the best alternative.