An international start-up company is growing rapidly because of its software application, which can be purchased online and is easily downloaded to a device. The company has now expanded to the United States. What is a result of using this international business strategy?

Increased local responsiveness refers to the ability of a company to tailor its products or services to meet the specific needs of local markets. However, the focus of the company's strategy is on a standardized software application that can be easily downloaded, indicating less emphasis on adapting to local preferences and more on maintaining a consistent product across different regions.

While global integration involves coordinating operations across different countries, it does not necessarily mean that the products or services offered are standardized. In this case, the focus on a single software application highlights standardization rather than the broader concept of integrating varied business operations across multiple regions.

Increased centralization refers to decision-making being concentrated at the top levels of management. The company's strategy of providing a standardized product does not imply centralization, as the emphasis is more on uniformity in the product offering rather than on a centralized decision-making structure.