A sales manager is using predictive analytics to set sales priorities for the sales team and is focusing on customers that have a high probability of making a purchase. The manager is analyzing where customers are in the buyer’s journey. Which type of predictive analytics is the sales manager using?

Sales performance monitoring refers to the assessment and analysis of sales team performance metrics, such as sales volume and conversion rates. While it provides valuable insights into overall sales effectiveness, it does not specifically focus on predicting which individual customers are likely to make a purchase based on their journey.

Predictive forecasting uses historical data to make predictions about future sales trends and outcomes. Although it can provide insights into overall market trends or sales predictions, it does not specifically target individual customer behaviors or their likelihood to purchase, which is the primary focus of the sales manager's analysis.

Customer attrition analytics involves analyzing data to understand why customers leave or stop purchasing from a company. This type of analysis is reactive rather than proactive, as it focuses on loss rather than on identifying high-potential leads for future sales. It does not align with the sales manager's objective of prioritizing customers likely to make purchases.