Which stakeholder first sees the need for a product?

Influencers play a significant role in shaping opinions and guiding decisions regarding a product, but they do not necessarily identify the initial need. Instead, they may support or promote ideas generated by initiators, impacting the decision-making process later on rather than at the inception of the need.

Decision-makers are responsible for approving or rejecting proposals and initiatives, including new products. However, they typically enter the process after the need has already been identified by the initiator and may rely on input from influencers and other stakeholders to make informed choices.

Gatekeepers control the flow of information and access to decision-makers within an organization. While they play a vital role in managing communications and ensuring relevant information reaches the right stakeholders, they do not identify the need for a product; that responsibility lies with the initiators.