A pharmaceutical firm employs salespeople throughout the nation and will soon be adding 20 entry-level sales positions with the inclusion of a new line of prescription medication. For recruiting purposes, the human resources department wants exposure to a large number of potential applicants for screening while maintaining a low cost per applicant. Which method should the company use to achieve these objectives?

While a television advertisement can reach a wide audience, it tends to be much more expensive than online job postings. Additionally, the short duration of the ad limits the amount of information about the job opening, making it less effective for recruiting specific entry-level sales positions.

This option targets a very narrow audience, focusing primarily on higher-level professionals rather than entry-level candidates. As such, it would not effectively promote the new job openings to a large pool of potential applicants, which is a key requirement in this scenario.

Although classified ads can reach a local audience, they often do not have the same level of reach and engagement as online job postings. Additionally, the cost of newspaper ads can be higher than expected for the amount of exposure they provide, making them less cost-effective for recruiting multiple entry-level positions.