A company is experiencing decreased revenues and attributes it to a lack of training. The company decides to increase the training opportunities for the group of employees who have a direct relationship with clients. Which group should the company target to achieve this goal?

While targeting poorly performing employees might seem logical, this approach is too broad and may not effectively address the specific needs of those directly interacting with clients. Not all poorly performing employees are in sales roles, and training should be more focused to yield better results.

Focusing solely on new hires may not be productive in addressing immediate revenue concerns. New employees typically require onboarding and foundational training, but existing sales staff who already have client relationships may need more advanced training to enhance performance and increase revenues.

Targeting all employees for training would dilute the focus and resources needed to directly impact sales. Not every employee interacts with clients, so investing time and resources in a broader group may not yield the desired improvements in client relationships and sales performance.