Which type of quota is being used by this company?

Activity quotas are centered around the number of activities or tasks performed by sales representatives, such as calls made or meetings held. While important for tracking sales efforts, this type of quota does not directly measure financial outcomes and therefore does not align with the company's focus on revenue generation.

Combination quotas incorporate elements of both activity and revenue metrics, allowing companies to evaluate performance through multiple lenses. Although they provide a more holistic view of sales efforts, this choice does not represent a singular focus on revenue, which is the primary consideration for this company.

Volume quotas are based on the quantity of products sold or units delivered within a set period. While they can influence revenue indirectly, they specifically measure output rather than the monetary value of sales, distinguishing them from the revenue-centric approach this company is utilizing.