Which phase of the project life cycle represents the decision to launch a new product in the market?

The concept phase involves generating and developing ideas for new products, but it does not include the decision to launch. In this phase, teams explore potential products and their market viability, yet no concrete actions towards market introduction occur at this stage.

Feasibility analysis assesses the practicality and potential success of a product idea before any development or launch decisions are made. While it is crucial for determining whether to proceed, it does not represent the actual decision to launch the product into the market.

The planning phase focuses on outlining the project's scope, objectives, and how to achieve them. Although it prepares the groundwork for execution, it does not involve the actual launch of the product, which is carried out in the subsequent execution phase.