Which operational customer relationship management (CRM) technology maintains customer data and identifies prospective customers for future sales?

Cross-selling is a sales strategy aimed at encouraging customers to purchase additional products or services related to their initial purchase. While it can enhance sales opportunities, it does not inherently involve maintaining customer data or identifying prospective customers, making it less relevant as an operational CRM technology.

Call scripting involves creating predefined dialogues and guidelines for sales representatives to follow during customer interactions. While it aids in ensuring effective communication, it does not maintain customer data or identify prospective customers, which are essential functions of a CRM system.

Campaign management refers to the planning, execution, and analysis of marketing campaigns aimed at reaching potential customers. Although it plays a role in customer engagement, it does not specifically maintain customer data or focus on identifying prospective customers, which limits its classification as an operational CRM technology.