Which decision type is ‘extended' for complex products?

Routine decision-making pertains to low-involvement purchases that require minimal thought, such as buying everyday items. These decisions are habitual and often based on brand loyalty or familiarity rather than extensive evaluation of options, making them unsuitable for complex products that demand careful consideration.

Limited decision-making occurs for products that are more significant than routine purchases but do not require the exhaustive research typical of extended decisions. This type often involves some evaluation of alternatives, but it lacks the depth and thoroughness needed for complex products that require a detailed understanding of features, benefits, and trade-offs.

Impulse decisions happen spontaneously, without prior planning or significant thought. These purchases are often driven by emotions or immediate desires and are least likely to apply to complex products, which require careful deliberation and a structured decision-making process.