Which compilation of external factors can affect quota development?

Customer acquisition cost (CAC) represents the expenses incurred to attract and secure new customers. While important for evaluating profitability and budgeting, CAC does not directly influence the setting of sales quotas, which are primarily driven by external market conditions rather than internal cost metrics.

Past sales performance provides valuable insights into historical trends and achievements; however, it is more of an internal metric. Quotas should be based on future market potential rather than solely on what has been accomplished in the past, as market conditions can change significantly over time.

Win-loss analysis assesses the outcomes of sales opportunities to understand success factors and areas for improvement. Despite its importance in refining sales strategies, it does not factor into quota setting directly. Quotas should focus on external market dynamics rather than solely on internal sales outcomes.