Which compilation of external factors can affect quota development?

Win-loss analysis focuses on evaluating past sales efforts to understand why deals were won or lost. While this analysis provides valuable insights for improving sales strategies and training, it is primarily an internal factor that influences future performance rather than directly impacting quota development from an external perspective.

Past sales performance reviews historical data on sales results to inform future expectations. Although this is useful for setting realistic quotas based on past achievements, it does not account for external market conditions that may change, thus limiting its effectiveness in quota development compared to market potential.

Customer acquisition cost (CAC) measures the expense associated with gaining new customers, which is essential for financial planning and budgeting. However, it is more of a financial metric than an external factor affecting quota development, as it does not encompass broader market opportunities that can influence sales targets.