Which compilation of external factors can affect quota development?

While past sales performance provides valuable insights into historical trends and success rates, it primarily reflects internal company data rather than external factors. It helps in understanding how well a company has performed in the past, but it does not capture the broader market conditions or potential that could influence future quotas.

Win-loss analysis examines the reasons behind successful and unsuccessful sales, focusing on internal factors such as sales tactics and customer interactions. Although it is useful for refining sales strategies, it does not encompass external market factors that can affect overall quota development, thus limiting its applicability in this context.

Customer acquisition cost (CAC) measures the expense involved in gaining new customers, which is an important internal metric. While CAC can inform marketing and sales strategies, it does not address the external market forces that impact quota setting, making it less relevant for assessing external factors in quota development.