What should each component of a company's marketing strategy focus on?

Market share refers to the portion of a market controlled by a particular company or product. While it is an important metric for assessing business performance, it is not an explicit focus of each marketing strategy component. Instead, market share is a result of effective strategies aimed at the target market, rather than a foundational component itself.

Tactical planning involves the specific actions and steps that a company will take to achieve its marketing objectives. While tactical planning is crucial for implementing a marketing strategy, it does not represent a direct focus for each component of the strategy. Instead, it serves as a method to execute the overall direction set by understanding the target market.

The product mix encompasses the various products and services a company offers. Although it is important to consider the product mix in a marketing strategy, it should align with the target market. Without a clear understanding of the target audience, decisions regarding the product mix may not resonate effectively with consumers.