Difficulty: Hard
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Marketing researchers for Acme Clothing Company conducted a consumer survey by displaying four identical shirts in a row. Shoppers were told that each shirt was different, and asked which one they preferred. Most shoppers preferred the shirt farthest to the right. The researchers therefore concluded that to boost overall profits, Acme stores should place items that are selling most slowly on the far right side of displays.

The researchers' reasoning is most vulnerable to criticism on which of the following grounds?

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