The marketing director for a company decides to use glamour magazines to advertise its high-priced, high-end perfume.

Monitoring progress involves tracking the effectiveness of marketing strategies after they have been implemented. While this is important for evaluating performance, it does not directly address the immediate decision to use glamour magazines for advertising, making it an inappropriate choice for this context.

Conducting a situational analysis involves assessing the market environment, competition, and internal capabilities before making marketing decisions. Although it is a critical step in the planning process, it precedes the actual implementation of strategies, which is the focus of the question regarding the use of glamour magazines.

Developing marketing objectives entails setting specific, measurable goals that the marketing efforts should achieve. While this stage is vital for guiding strategy, it does not involve the actual execution of tactics, such as placing advertisements in specific publications, which is what the question addresses.