A start-up fashion business-to-consumer (B2C) retailer wants to increase sales of existing products by 30% in one month. Which activity should the retailer use to achieve this sales goal?

While finding a new distributor may expand market reach over time, it does not directly influence the perception of existing products or immediate sales outcomes. This option may require significant time and resources to implement effectively, making it less suitable for the short-term goal of increasing sales by 30% in one month.

Although hiring new sales staff might improve sales effectiveness in the long run, it does not immediately impact the existing products' sales. Training new hires takes time, and the immediate goal requires leveraging current resources and strategies to drive a quick sales increase.

Researching competitors can provide insights into effective sales strategies; however, this activity is more about long-term planning rather than immediate action. Implementing competitive strategies requires time and may not yield quick results that align with the one-month sales goal.