A sales manager is conducting a performance appraisal meeting with a salesperson and shows the salesperson the list of evaluative statements on the appraisal. Each statement identifies scales that will be used to evaluate the way a salesperson has responded in a situation. Which approach is the sales manager using for this performance appraisal?

This technique focuses on identifying and analyzing significant events or behaviors that illustrate effective or ineffective performance. While it may involve some evaluative statements, it does not typically provide a structured scale as behaviorally anchored rating scales do, making it less relevant in this context.

In this method, the employee assesses their own performance against set criteria. Although it may involve discussing evaluative statements, the emphasis is on the individual's self-perception rather than a structured scale provided by the manager, thus not applicable in this scenario.

This approach focuses on setting specific, measurable goals collaboratively between management and employees. Although it may involve performance discussions, it does not typically utilize a structured scale with evaluative statements, making it an inappropriate fit for the situation described.