A marketing manager is monitoring the results of the tactical implementation of the company's marketing plan. What external factors will be examined in order to anticipate tactical adjustments?

Organizational capabilities refer to the internal strengths and resources that a company possesses, including skills, technologies, and processes. While understanding these capabilities is important for overall strategy, they do not represent external factors that influence market conditions or competitor behavior.

Firm-level strengths are internal attributes that give a company a competitive advantage, such as brand reputation or unique product features. Similar to organizational capabilities, these strengths are not external factors and do not provide insights into how the market or competitors might react, which is essential for tactical adjustments.

Firm-level weaknesses are internal challenges that can hinder a company's performance, such as resource limitations or operational inefficiencies. While it is important for a company to be aware of its weaknesses, these factors do not address the external environment or the behavior of competitors, which are vital for making tactical adjustments.