A healthcare organization implements a campaign to improve patient satisfaction during recent stays. The average patient satisfaction before the campaign is M = 4.20, SD = 3.0. Six months after the new campaign, the average patient satisfaction is M = 1.5, SD = 2.0. Which action should the hospital management team take?

While an increase in patient numbers may seem positive, the primary goal of the campaign was to improve patient satisfaction, not merely to attract more patients. The significant decline in satisfaction indicates that the quality of care may have decreased, which is a critical concern that cannot be overlooked.

This choice is incorrect as it misrepresents the data. Patient satisfaction actually decreased from the baseline score of 4.20 to 1.5 after the campaign, which demonstrates a significant decline rather than an increase. Continuing the campaign under this assumption would be misguided.

This option incorrectly implies that there was initial success. The data does not support the notion of effectiveness at any point since patient satisfaction was already low at the six-month mark. Therefore, simply changing the campaign without acknowledging the failure of the initial effort would not address the underlying issues.