A director of sales has been asked to create a sales forecast for the upcoming fiscal year for a company that manufactures various household goods. The director of sales wants to analyze data by using qualitative analysis. Which method should be used to meet this goal?

An objective review typically involves a systematic evaluation of data or performance metrics that are quantifiable. This method leans heavily on numerical data rather than qualitative insights, making it less suitable for the director's goal of conducting qualitative analysis for sales forecasting.

While historical data provides valuable insights into past sales performance, it is fundamentally quantitative. This method focuses on numerical trends and patterns rather than qualitative observations or expert insights, which the director seeks to incorporate for a more comprehensive sales forecast.

Statistical comparison involves analyzing numerical data sets to identify relationships or trends. This approach is quantitative and does not cater to the qualitative aspects of analysis that the director is interested in. Therefore, it does not meet the requirement for qualitative analysis in sales forecasting.