A county government must increase trust among voters that their tallying machines are accurately calibrated to count their votes. Each department is tasked with creating an online marketing campaign; however, the budget for these campaigns is limited. How can the county apply data analytic approaches to allocate funds to each department?

Benchmarking voter turnout rates provides useful information about overall electoral engagement but does not specifically address the calibration of tallying machines or departmental performance. Turnout rates can be influenced by numerous factors unrelated to the accuracy of the machines, thus making it a less effective measure for allocating funds to improve trust.

Surveying employees on polling strategies may yield insights into internal processes but does not directly measure public sentiment or trust among voters. Employee perspectives alone may not accurately reflect voter concerns or complaints, making this method less relevant for determining budget allocations aimed at enhancing voter confidence.

Surveying county controllers might provide administrative insights, yet it does not capture the voter experience or their trust in the tallying machines. Controllers may focus on operational efficiency rather than public perception, which is critical for addressing voter concerns and effectively allocating campaign resources.