A county government must increase trust among voters that their tallying machines are accurately calibrated to count their votes. Each department is tasked with creating an online marketing campaign; however, the budget for these campaigns is limited. How can the county apply data analytic approaches to allocate funds to each department?

Surveying county controllers may provide administrative insights, but it does not directly reflect voter experiences or concerns regarding tallying machine accuracy. This method lacks the necessary data to prioritize funding based on public trust and may result in misallocation of resources.

While surveying employees about polling strategies could yield useful information regarding operational practices, it does not address voter sentiment or trust directly. This information may be valuable for internal improvements, but it does not provide a clear direction for allocating funds to resolve voter concerns.

Benchmarking voter turnout rates can provide a general overview of election participation, but it does not assess the effectiveness or calibration of tallying machines. This approach fails to connect with the specific issue of voter trust in machine accuracy, making it less relevant for fund allocation decisions aimed at addressing public concerns.