A company has a large percentage of employees who resist the use of new technologies. What should the company consider first before implementing a unified communications system?

While employee accessibility is important, it is secondary to understanding the corporate culture. Accessibility determines whether employees can use the technology, but without addressing cultural resistance, even accessible systems may face low adoption rates. Therefore, focusing on culture first can guide how to enhance accessibility effectively.

Analyzing competitors' systems might provide insights into industry standards and best practices, but it does not address the unique cultural context of the company. Implementing systems merely based on competitors' actions can lead to misalignment with the existing culture, resulting in resistance among employees.

Corporate culture encompasses the shared values, beliefs, and behaviors within an organization that influence how employees engage with new initiatives. Prioritizing corporate culture allows the company to identify potential resistance and tailor strategies that align with employees' attitudes, enhancing the likelihood of successful technology adoption.