When a licensee advertises real estate services the advertising MUST include the

While including the real estate firm's business name is important, the advertising must specifically include both the licensee's name and the broker's business name to comply with legal regulations. Merely listing the firm’s name and telephone number does not fulfill the full requirement for identifying the responsible parties.

Including the real estate license number is not a mandatory requirement for advertisements according to regulations. While it may provide additional credibility, the primary legal requirement focuses on the identification of the licensee and the broker's business name, rather than the license number.

Using the licensee’s home telephone number in advertising is discouraged and not required by law. Advertisements must include professional contact information that ensures consumers can reach the licensee through their brokerage, which promotes a more formal and professional business practice.