When a licensed affiliate broker advertises real estate services NOT for a franchise or cooperative advertising group, the advertisement must include the affiliate broker's

While the individual name of the affiliate broker may be included in advertisements, it is not a mandatory requirement. The focus on the firm name ensures that consumers can identify the brokerage associated with the advertisement, which is crucial for accountability and professionalism in real estate transactions.

Although including a license number may be helpful for verification purposes, it is not a requirement for the advertisement. The primary goal of real estate advertising regulations is to ensure that consumers can easily identify the firm providing the services, rather than focusing on the individual license number of the broker.

A telephone number can enhance communication options for potential clients, but it is not required to be included in every advertisement. The emphasis is placed on the firm name to maintain transparency about the brokerage involved, which is more critical for consumer protection than a contact number.