When a licensed affiliate broker advertises real estate services NOT for a franchise or cooperative advertising group, the advertisement must include the affiliate broker's

While the individual name of the affiliate broker can be included in an advertisement, it is not a mandatory requirement. The focus of the regulations is on the firm name, which represents the brokerage under which the affiliate operates. Thus, simply including the broker's name does not fulfill the legal obligation.

Including a license number in advertisements is not a standard requirement for affiliate brokers. While license numbers serve as an important identifier for regulatory purposes, the primary focus in advertisements is on the firm name to ensure clients recognize the brokerage involved in the transaction.

A telephone number may be included for potential clients to contact the broker, but it is not a legal requirement in the context of the advertisement. The regulations specifically emphasize the necessity of displaying the firm name, making it the essential element for compliance.