When a licensed affiliate broker advertises real estate services NOT for a franchise or cooperative advertising group, the advertisement must include the affiliate broker's

While the individual name of the affiliate broker is important, it is not a mandatory disclosure in advertisements that are not for a franchise or cooperative advertising group. The focus should be on the firm name to ensure that potential clients are aware of the brokerage affiliation rather than solely the broker's personal identity.

Including the license number in advertisements is generally not a requirement for affiliate brokers. The primary goal of these ads is to promote the brokerage, and while a license number can lend credibility, it is not mandated for the advertisement itself when not part of a cooperative or franchise effort.

A telephone number may be included for contact purposes, but it is not a necessary component of the advertisement according to regulatory standards. The primary focus should remain on the firm name to ensure that consumers can recognize the brokerage overseeing the real estate services.