When a licensed affiliate broker advertises real estate services NOT for a franchise or cooperative advertising group, the advertisement must include the affiliate broker's

While the individual name of the affiliate broker is important for personal identification, it is not a requirement for the advertisement when not representing a franchise or cooperative advertising group. The focus should be on the firm name to ensure proper identification of the brokerage entity.

The license number is not a mandatory component of real estate advertisements. Instead, this information is typically reserved for official documentation or when required for client verification processes. It does not serve the immediate purpose of informing the public about the brokerage being represented.

Although including a telephone number can facilitate direct communication with clients, it is not a mandatory requirement in the advertisement. The primary focus should be on the identification of the brokerage firm, which is more critical for compliance and client trust.