When a broker is advertising a listing in the local newspaper, he must

While revealing the listing price is important for transparency, it is not a mandatory requirement in advertising. Brokers may choose to list the price, but the law does not explicitly require it as part of the advertisement itself.

Although brokers have an ethical obligation to disclose material defects to potential buyers, this requirement typically applies during negotiations or disclosures rather than in the advertisement itself. The advertisement may not need to specifically mention these defects, although failing to disclose them later could lead to legal consequences.

There are no specific regulations stipulating that a company's name must be larger than other text in the advertisement. While branding is essential, the primary legal requirement is to identify the broker’s status rather than the prominence of the company’s name.