Difficulty: Easy

Average Score: 100%

In order to advertise a property through social media, a licensee MUST:

Rationale

Obtain written authorization from the seller.

In real estate, it is essential for licensees to have explicit permission from property owners before advertising their properties. This written authorization protects both the seller's rights and the licensee's legal compliance in promoting the property.

A (place a copyright notice on all property pictures) YOUR ANSWER

While including a copyright notice can be beneficial to protect intellectual property, it is not a legal requirement for advertising a property. The focus of legal compliance in advertising revolves around obtaining permission from the seller rather than copyrighting images used in marketing.

C (ensure the advertisements are mobile-compliant) YOUR ANSWER

Ensuring mobile compliance is an important aspect of modern digital marketing, but it does not fulfill the legal obligations that a licensee has concerning property advertising. Compliance with mobile standards does not replace the need for written authorization from the seller.

D (include links to the sales team's website) YOUR ANSWER

Including links to the sales team's website can enhance the effectiveness of an advertisement, but it is not a mandatory legal requirement. The primary obligation for a licensee is to secure written authorization from the seller to ensure that the advertisement is compliant and respects the seller's rights.

Conclusion

In real estate advertising, acquiring written authorization from the seller is a fundamental legal requirement that ensures compliance and respects property ownership rights. While other factors, such as copyright notices, mobile compliance, and links to websites, may enhance marketing efforts, they do not replace the necessity of having explicit permission from the property owner before any advertising takes place.

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