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In order to advertise a property through social media, a licensee MUST:

Rationale

Obtain written authorization from the seller.

In order to legally advertise a property, a licensee must have the seller's explicit permission, which is typically obtained through written authorization. This authorization protects both the seller's interests and the licensee's compliance with real estate regulations.

A (place a copyright notice on all property pictures) YOUR ANSWER

While placing a copyright notice may be a good practice to protect the intellectual property rights of the photographer, it is not a requirement for advertising a property. The necessity of obtaining seller authorization takes precedence over copyright considerations in the context of real estate advertising.

C (ensure the advertisements are mobile-compliant) YOUR ANSWER

Although ensuring mobile compliance can enhance the visibility and accessibility of property advertisements, it is not a legal requirement for advertising. The primary focus must be on securing the seller's permission before any promotional activities can commence.

D (include links to the sales team's website) YOUR ANSWER

Including links to the sales team's website can be beneficial for marketing purposes, but it is not a mandatory action for advertising a property. The essential requirement remains that the licensee must first obtain written authorization from the seller to proceed with any form of advertisement.

Conclusion

To legally advertise a property, a licensee must prioritize obtaining written authorization from the seller. This ensures compliance with legal requirements and safeguards the interests of all parties involved. Other practices, such as copyright notices or mobile compliance, while helpful, do not supersede the necessity of having the seller's explicit permission for advertising the property.

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