An agent’s social-media post states: “Just listed—stunning 4-bed lakefront! Call me!’ and links to a full MLS page. Does the post violate internet-advertising rules?

Rationale

No—link contains full data.

The social-media post includes a link to a full MLS page, which provides all necessary information about the property, including details that satisfy advertising regulations. Since the full data is accessible through the link, the post itself does not violate internet-advertising rules.

A (yes—missing property address) YOUR ANSWER

While including the property address is a common requirement in real estate advertising, the post compensates for this by linking to a full MLS page where the property address and additional details are provided. Thus, the absence of the address in the post itself does not constitute a violation.

B (yes—missing brokerage address) YOUR ANSWER

Although the brokerage address is an important detail in real estate advertising, the link to the MLS page typically includes the brokerage information. The post does not explicitly show the brokerage address, but since the link provides full compliance with advertising regulations, this option is incorrect.

C (no—link contains full data) CORRECT

The link to the MLS page fulfills all regulatory requirements by providing comprehensive details about the property, including the address, brokerage information, and other relevant data. Therefore, the post adheres to internet-advertising rules, making this choice accurate.

D (no—post is informal) YOUR ANSWER

While the informal tone of the post may not align with traditional advertising standards, it does not inherently violate any rules. The key factor in determining compliance is the availability of required information, which is satisfied by the link, making this response not valid.

Conclusion

In summary, the social-media post does not violate internet-advertising rules because it effectively directs viewers to a full MLS page containing all necessary property information. While the post may lack certain details like the property and brokerage addresses, the inclusion of a link that provides complete data ensures compliance with advertising regulations. Thus, the primary concern remains addressed through the linked content.

An agent’s social-media post states: “Just listed—stunning 4-bed lakefront! Call me!’ and links to a full MLS page. Does the post violate internet-advertising rules?

No—link contains full data.

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