A seller has instructed a licensee not to advertise the price. The broker insists every listing advertised must include the price. What must the licensee do?
Inform the seller that the broker will not advertise the property.
The licensee must communicate the broker's intention not to advertise the property due to the seller's instructions, thereby respecting the seller's wishes while also adhering to the broker's requirements regarding listings.
This choice is correct because the licensee has a responsibility to uphold the seller's directive not to disclose the price in advertising. By informing the seller about the broker's stance, the licensee maintains transparency and ensures compliance with the seller's wishes.
This option is incorrect because the licensee's primary duty is to the seller, not the broker. The seller's instructions take precedence, and the licensee must prioritize the seller's request over the broker's insistence on advertising the price.
While this choice has merit, it is not the most effective course of action. The licensee should communicate the situation to the seller rather than simply refuse to advertise, as this could lead to misunderstandings and frustration for both parties.
This choice is incorrect because the seller's instruction to refrain from advertising the price is not illegal. Sellers have the right to control how their property is marketed, and the licensee must respect their wishes without deeming them unlawful.
The licensee must prioritize the seller's instructions regarding the advertisement of the property. By informing the seller about the broker's refusal to advertise the property under the given conditions, the licensee respects both parties' needs and maintains professional integrity. Understanding the balance between a licensee's duties to the seller and the broker is critical in real estate transactions.
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