A seller calls a broker to request a listing consultation appointment. When the broker arrives to tour the home, the broker decides to purchase the home instead. How should the broker proceed?

While this choice might seem beneficial for the seller, it fails to address the broker's conflict of interest. Proceeding without disclosure could lead to ethical breaches, as the broker's intention to purchase the home directly contradicts their role as an impartial agent representing the seller's best interests.

Although providing market advice is part of a broker's responsibilities, this option does not resolve the conflict of interest arising from the broker's intention to buy the home. It is essential for the broker to disclose their personal interest before engaging in any further discussions about listing or pricing.

This choice undermines the ethical obligation to disclose conflicts of interest. Keeping the broker's intention confidential could mislead the seller and damage the broker's professional reputation, as it prevents the seller from making an informed decision regarding their property.