A licensee has four 2-bedroom condominiums listed for sale at the same time. The listing prices of the units range from $80,000 to $90,000. The previous week, a less desirable unit that was smaller than the others sold for $62,000. The listing agent decides to solicit buyers for all the units, with this ad: '4 beautiful 2-bedroom townhomes - starting at $62,000.' This advertisement is

While the phrase "starting at" is often used in advertising to denote a lower price point, it does not absolve the advertisement from being misleading. The context of the pricing for the other units is not adequately clarified, which can lead to buyer confusion about the actual prices of the properties being offered.

Bait and switch refers to advertising a product at a low price to attract customers but then steering them toward more expensive items. In this case, the ad does not explicitly promise a lower-priced unit; rather, it indicates that the price starts at $62,000. Therefore, it does not fit the legal definition of bait and switch, as there is no clear intent to mislead buyers about the availability of a specific low-priced unit.

Steering involves directing individuals toward or away from certain properties based on discriminatory factors. This advertisement does not engage in steering as it does not discriminate against any potential buyers; it merely presents a misleading price point for the properties listed for sale.