A hybrid project has just started, which will result in a new technology that could disrupt the market if well accepted by the public. The product requires health and safety approvals from the government. As this is an innovative solution, the sponsor and product owner are unsure if it will be accepted by the public. What is the appropriate flow for product development?

While this option includes a focus group demonstration of must-have functionalities, delaying the government demonstration until all development is complete could lead to unnecessary setbacks and missed opportunities for regulatory feedback that could inform further development.

This choice emphasizes internal stakeholder engagement, which is important, but neglects the crucial input from external stakeholders, particularly potential users and public health agencies. Engaging only internal stakeholders may not accurately reflect public acceptance or regulatory concerns.

This strategy may seem appealing for presenting a polished product; however, it risks significant delays and resource expenditure on functionalities that may not align with market needs. Aiming for perfection before feedback limits the opportunity to pivot based on real user insights.